An Investigation of the Effects of Media Bias on the Electability of Female Politicians in Kaduna North Local Government Area, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
The media plays a significant role in shaping public perception, especially during election periods. For female politicians in Kaduna North, media bias can either enhance or hinder their electability. This study seeks to explore how media bias affects the perception of female candidates and their chances of winning elections, examining both negative and positive portrayals in local media.
1.2 Statement of the Problem
Media bias in Kaduna North may contribute to unequal coverage of female politicians, which could negatively influence voters' perceptions and ultimately their electability. Understanding the effects of media bias is essential for identifying ways to mitigate its impact and ensure fair representation of female politicians.
1.3 Objectives of the Study
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To analyze the types of media bias that affect female politicians in Kaduna North.
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To assess the impact of media bias on the electability of female candidates.
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To explore how media coverage influences voters’ perceptions of female politicians.
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To recommend strategies for combating media bias and promoting gender equality in political coverage.
1.4 Research Questions
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How does media bias influence the electability of female politicians in Kaduna North?
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What types of media bias are most prevalent in local media coverage of female politicians?
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How do voters perceive female candidates based on media portrayals?
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What can be done to reduce the negative impact of media bias on female politicians?
1.5 Research Hypothesis
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Media bias negatively affects the electability of female politicians in Kaduna North.
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Female politicians are more likely to be portrayed in a negative light compared to their male counterparts.
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Reducing media bias would improve the electability of female candidates in local elections.
1.6 Significance of the Study
This study will provide insight into the role of media bias in shaping the political landscape for female politicians in Kaduna North, helping to inform strategies for fairer media practices and improved political representation.
1.7 Scope and Limitations of the Study
The study will focus on media coverage of female politicians in Kaduna North during the 2023 local elections. Limitations may include access to comprehensive media records and potential bias in participants' responses.
1.8 Operational Definition of Terms
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Media Bias: The perceived or real partiality or favoritism shown in the media coverage, which may favor one candidate over another.
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Electability: The likelihood or ability of a candidate to win an election, influenced by public perception and support.
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Voters’ Perceptions: The opinions and attitudes that voters hold about a politician, shaped by media and other factors.
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